Perfect stocks to buy:

    Basic businesses any idiot could run
    Has boring names and products
    Does something disagreeable (not glamorous)
    Name of it sounds Dull
    Spin-offs of other companies
    Not institutionally owned (analysts don’t follow it)
    Rumors abound (mafia owned)
    No growth industry (no competition)
    Niche + franchises – brand names
    Insiders buying
    Company is buying back stock

Stocks to avoid:

    Hottest stocks, hottest industry
    The next something
    Diworsification (bad acquisitions)
    Whisper stocks
    Middleman companies
    Stocks with exciting names